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About Esther

chief consultant

Esther Goh Digital Consultancy is founded by Esther Goh Tok Mui. She is a Digital Marketer, Entrepreneur, Product Innovator and Digital Transformation specialist. In 2013, when she first ventured into the ebook & mobile apps business, she discovered all the wonderful cloud solutions that can help small and medium enterprise transform digitally. Esther now specialises in helping companies transform digitally and grow their sales through digital marketing.

Esther Goh Tok Mui

Esther Goh Tok Mui – My Story

When I first embarked on the eBook business in 2013, the first thing I needed was a website. Not knowing how to build a website myself, I went to web agencies to build an online store. It was extremely costly and my partner and I almost got conned. We later discovered the whole world of digital tools — Content Management Systems, ebook maker, Google Analytics, SEO page rank, Hubspot CRM and many others. All these tools cost very little but offers great value. It is for this reason that I decided to help small and medium enterprises go digital, leverage on all the available tools without spending exorbitant costs. If you are looking to transform your business, I can help!

“Esther helps me launch an online business within just 2 weeks!”

–Estrella, CEO, IAPPS2U

Why Work With Me?

My philosophy in helping companies is to leverage on the most suitable tools without incurring exorbitant costs. I  will listen to your requirements, understand the constraints you are facing and help you search for the best value tool available. My team and I will work with your people and do all the testings and provide you a monthly review of the project results.

Years of Product Marketing

Years of Digital marketing

Websites Developed

Companies Served

My Team

I do not work alone. Though the strategic aspect of the consultancy will mainly be undertaken by me, I have a team of very skillful and experienced designers, developers and copywriters that help me make things happen.


Team- Esther Goh Tok Mui
Team- Esther Goh Tok Mui

My Partners

Digital transformation requires very wide and varied skillsets. To provide clients with the best solutions, I work with a team of certified consultants, each in their area of expertise–lean management, design thinking, IT and funding. You can be assured that your projects are in good hands.


Resource & Books for Clients

I believe in equipping clients with tools and resources to help them in their business. Here’s my latest ebook. Download this simple guide in setting up an online store and your shop will be operating in just a few hours. In this book, I share with you the best e-commerce platforms to use and how to promote your products online. These are knowledge I gained through my digital marketing experience for the past decades.

I Also Give Hands-On Workshops & Talks

You can begin your digital transformation by attending my workshops where I share on how to use the digital tools that will transform your business. Join the team and learn from other companies their experience.

My specialisation



UI/UX Design




Business analytics

Design Thinking

Growth Hacking

Qualifications & Awards

Having served clients from startups to multinationals companies and having had hands-on experience in Marketing, Sales, Operation and starting businesses, I believe there’s much I can offer.


  • Bachelor in Engineering (EEE)
  • Master in Business Admin
  • Diploma in Strategic Marketing Management


  • Business Startups
  • Product Development
  • Business Development
  • Digital Marketing
  • Digital Transformation
  • UI/UX Design
  • WordPress Development


  • Google Partner
  • Facebook Marketing Certified

Helping Companies Transform

Esther Goh

Chief Consultant