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If you are planning to set up an online store and not sure how to start, this simple step-by-step e-guide will help you kick start your journey.

About The Book

Starting an online store can be a very exciting new journey. In 2012, seeing the great potential of the tablet devices, particularly for eBook industry, I embarked on the journey to enter the eBook industry. My first task was to build a website to sell eBooks. In that journey, I discovered that the digital world is so full of software platforms that businesses can benefit greatly.

This eBook summarises what I have learned in setting up online stores and I provide herewith my recommendations. With this, you can skip many years of trial and error and tap of my decade long experience. This book aims to set you on the right path towards running your own successful online business. It covers from planning to bringing your product to the market and competing with competitors.


The good news is that you do not need to be an IT expert nor to have a lot of capital to start an online store. However, everybody’s objectives, resources and available support are different. Hence, while this book may provide you with a guide, you will still need to do your own planning and select the best direction to take.

Finally, as digital tools evolve very rapidly, a tool that does not rank high today might launch something very useful tomorrow. Hence, the recommendation in this book may be right at the time of its writing, take note that over time, products and services may change.

I wish you best of luck as you embark on your new online business!

The good news is that you do not need to be an IT programmer nor to have a high capital to start an online store.

What’s inside


Choosing A Domain

Before you register for a name, know that there are impact to your future sales. 


Selecting Ecommerce Platform

Start with the right platform base on your needs.


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Step 1 – Selecting Your Domain

I shall not guide you on your selection of your business name because that will depends on what you like and what your potential clients will think in your physical location. Digitally, I will advise you on how you should choose a domain name.

What’s a Domain Name?

A domain name is your website name, e.g. It is also called your website URL.Most people would want the domain name to be the same as their business name. For example if they want to call their online store “Jen’s Flowers”, then they would want a domain name

Domain Name impacts on your online sales

Why? For online stores, your sales depend on people searching on Google. If they want to send a bouquet of flowers to a business associate, they may search in Google “Flower Delivery”. If your company appears on top of Google Search Results, then you will will have visitors to your online store and hence sales.

Recommended tools


This is a simple step-by-step guide, with recommendations of what is the best platforms, the right tools for each step, best practices, dos and don’ts all the knowledge from my decade years of success and failures.

About the author.

Esther Goh Tok Mui Profile Image

Esther began her digital marketing career in 2013 when she embarked on her ebook business.

In the process she discovered the many wonderful cloud solutions, digital tools that are low cost and yet powerful.

Esther now helps companies embark on their digital transformation journey. Since 2017, she has helped many companies from various industries build their online business.

Esther Goh