Hi, I’m Esther 

Thank you for visiting our webpage.  This is a site where we document and share the digital knowledge we have learned through the past decades. Digital technology does not happen just in recent years although there is exponential hype in the emphasis of digital marketing and digital transformation in these few years. Way back in the 80’s when the personal computers (PC) were launched, the word processing softwares, the wide area network and local area network became essential. In the 90’s we see rapid advancement of data networking technologies and the Internet was made available in Singapore in mid 90’s. Soon, everyone has free email accounts and Telecommunication companies (Telco) began to face intense competition from Voice of IP operators that was making the International Direct Dial (IDD) service obsolete. The IDD used to contribute to a high proportion of Telco’s revenues. As they lose IDD revenue, these Telcos turn to build their Mobile market as mobile phones became affordable and demand searched. However, the introduction of WIFI technologies enabled new generation companies such as Skype, WhatsApp and Facebook to disrupt the Telco business further. Even the mobile airtime revenue gets eroded as  free data calls and free messaging were made available.