The leader leading Digital Transformation is usually called the Chief Digital Officer (CDO). The primary function of a Chief Digital Officer is to...
Who should lead the Digital Transformation?
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Are you looking to Digitally Transform your company?
Hi, I’m Esther! I can help you with evaluating your company’s business operation needs to growing your brands, leveraging on the most appropriate and cost effective digital tools. Drop me your contact to get started.
How to embark on Digital Transformation
How to embark on Digital Transformation? Where should you begin? Does your company needs to transform digitally? These are questions that many...
What’s the difference between digitization, digitalisation, and digital transformation?
Digitization is converting analog or physical data to digital technology Up until the 1990s, telephony was solely using analog signal. When we make...
What is Digital Transformation?
Digital transformation is the process of integrating digital technologies into some or all areas of your business with the objectives of staying...
Why PageSpeed is important for SEO
Site speed is a criteria in search rankings Through research data, Google has identified that web page speed is important because it gives user a...
How to advertise on Google- Step 2
Day 3- Learn how to publish your first Advertisement on Google Step 2- Create and Launch Your Google Ads This is a 3 days training via blog posts on...
How to Succeed with Google Ads
Day 2 - Learn how Google Ads engine works How to succeed with google ads This is a 3 days training via blog posts on How to advertise on Google....
How to Choose a Domain Name that help your business
Choosing a domain name has a lot of implications on how your business will rank on Google Search. Many people thought that by choosing a generic...
Embedding Google Map into Your Website
Very often, when we need to visit a client or meet a business associate in their office, we would enter their address in our mobile phone's Map...
Marketing Automation- Overcome Lockdown inefficiencies
During this time of the Covid-19 pandemic, businesses are forced to close and work from home. With the loss in revenue, business owners are forced...
About Esther Goh Tok Mui
Digital Specialist
Esther is the Chief Digital Strategist with Esther Goh Digital Consultancy. Since beginning her career in Digital Marketing and Transformation in 2013, she has worked with many companies of renowned brands from wide span of industries –Education, Manufacturing, Retail, Healthcare, IT & Telco.
Get Business Tools recommendation for your business
Overwhelmed with too many software platforms? Don’t know where to begin for your Digital Transformation? Don’t waste time searching. Tap on my past decades of knowledge from researching and working with other companies like yours. These are the areas I can help:
Business Intelligence & Analytics
Google & Facebook Advertising
Online Learning Systems
Marketing Automation
Tools
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