B2B Digital Marketing

Description

This is a great book to learn what is digital marketing. Written by Michael Miller. Here’s the table of contents:

1. Understanding Digital Marketing
2. Segmenting Your Audience
3. Planning for Reach
4. Planning for Customer Acquisition
5. Planning for Sales Conversion
6. Planning for Customer Retention
7. Planning for Customer Loyalty
8. Creating a B2B Digital Marketing Plan
9. B2B Website Marketing
10. B2B Search Engine Marketing
11. B2B Online Advertising
12. B2B Email Marketing
13. B2B Blog Marketing
14. B2B Social Media Marketing
15. B2B Audio, Video and Interactive Marketing
16. B2B Public Relations
17. B2B Mobile Marketing
18. Quantifying Results
19. Qualifying Results