B2B Digital Marketing
Description
Description
This is a great book to learn what is digital marketing. Written by Michael Miller. Here’s the table of contents:
- Understanding Digital Marketing
- Segmenting Your Audience
- Planning for Reach
- Planning for Customer Acquisition
- Planning for Sales Conversion
- Planning for Customer Retention
- Planning for Customer Loyalty
- Creating a B2B Digital Marketing Plan
- B2B Website Marketing
- B2B Search Engine Marketing
- B2B Online Advertising
- B2B Email Marketing
- B2B Blog Marketing
- B2B Social Media Marketing
- B2B Audio, Video and Interactive Marketing
- B2B Public Relations
- B2B Mobile Marketing
- Quantifying Results
- Qualifying Results
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