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B2B Digital Marketing



This is a great book to learn what is digital marketing. Written by Michael Miller. Here’s the table of contents:

  1. Understanding Digital Marketing
  2. Segmenting Your Audience
  3. Planning for Reach
  4. Planning for Customer Acquisition
  5. Planning for Sales Conversion
  6. Planning for Customer Retention
  7. Planning for Customer Loyalty
  8. Creating a B2B Digital Marketing Plan
  9. B2B Website Marketing
  10. B2B Search Engine Marketing
  11. B2B Online Advertising
  12. B2B Email Marketing
  13. B2B Blog Marketing
  14. B2B Social Media Marketing
  15. B2B Audio, Video and Interactive Marketing
  16. B2B Public Relations
  17. B2B Mobile Marketing
  18. Quantifying Results
  19. Qualifying Results

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