What is Google Trends?

Google Trends is a tool provided by Google and it gives you information on what is the trending, most popular searches during a specified time period — e.g the past few hours, days, weeks, months and even years. When you navigate to www.google.com/trends, you will see all the trending searches. Not many people realise how important this information can be to business owners.

Some years ago, in 2012, eBooks were very popular. We read in the news that Amazon was selling more ebooks than printed books. Price Water house had a white paper published, forecasting that ebook business will grow while printer books will decline and the two will reach an equilibrium over the following few years.  However, if you are contemplating going into the ebooks business, you may want to do a search using the Google Trends tool. This is what you will see:


You can see in Google Trends that people are losing interest in ebooks.

On the other hand, if you are considering going into food delivery business, then here’s some data to surprise you:


Not only is there a growing demand for food delivery, Singapore top the list of countries!

As you can see from the above, Google Trends is a very useful tool for anyone considering to venture into new businesses.