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Why PageSpeed is important for SEO

Why PageSpeed is important for SEO

Site speed is a criteria in search rankings

Through research data, Google has identified that web page speed is important because it gives user a better search experience. In view of this Google had decided and clearly specified that site speed is taken into account in their search rankings algorithm.

Hence, if you find your website not ranking as high as your competitors, beside contents and backlinks, page loading speed can be one of the contributing factor.

What causes websites to be slow

If your website appear to be slow, these are the possible reasons:

  1. Large Media Files Are Increasing Loading Times
  2. Too many plugins or having plugins interfering with the caching of site’s pages
  3. Poorly-Written Scripts Are Conflicting With Other Site Elements
  4. Your Site has unused CSS and JavaScript
  5. Your Site’s Code contains unnecessary character and line breaks

Start working on site speed from the start

Recognising this, when setting up a website, it is important to optimize your site for speed right from the start. As you can see in the lists above, if you are using WordPress to build your website, the theme is a key determining factor to your site speed. Hence, choose WordPress themes not just on aesthetic purpose but also for SEO and page loading factors.

About The Author

Esther Goh Tok Mui

Esther is is a visionary leader, with sound judgement and strong business acumen. Her strength is being able to predict contingent outcomes from both competitive perspective and customer experience. Esther has excellent knowledge of current and future trends relating to innovations and the business ecosystem. Above all, she is a principle-centered and kind-hearted person, with a passion in helping single parents. She is a person who dares to challenge the norms and has the determination, capability, talent and management skills to harness resources to make things happen.

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